Visual identities, editorial design, campaigns, and digital experiences.

Design

Identity

Brand architectures, positioning systems, and organizational narratives.

Identity systems that translate mission, audience, and strategy across coherent brands, narratives, and organizational structures.

Environmental graphics, signage systems, and exhibition identities for Still Here Experience.

Access Club

WVZ MFG Publishing Co.

OkayAfrica: Crossroads

Oatmeal Radio Cafe

Still Here Experience

Grow Greater Englewood

Crew Catalog

Essence Festival 2018

Outcomes

Created the visual identity system for the 2018 Essence Festival, supporting a record-setting festival weekend attended by more than 500,000 visitors and recognized on Ad Age's Event Publisher A-List.
Built the narrative and operational identity for WVZ MFG, supporting the growth of a publishing company representing 40+ artists and 1,300+ works.
Developed editorial frameworks and audience-facing narratives for platforms including OkayAfrica Crossroads and Oatmeal Radio Cafe.
Created environmental graphics, signage systems, and exhibition identities for public-facing cultural experiences including Still Here.
Designed platform positioning, pitch materials, and communication systems supporting more than $1M in creator-focused investment activity through Access Club.

Key Collaborators

Ms. Tina Knowles

Baron Davis

Hakeem "Chamillionaire" Seriki

Isha Sesay

Digital

Creative Direction for ALA's Banned Books

Identity & Web Design for Moodswing Music

Art Direction for OkayAfrica's Social Media

Creative & Art Direction for WVZ MFG Publishing Co.

Essence

Festival

Large-scale art direction for one of America's premier festivals.

Developed art direction, and culturally responsive marketing for ESSENCE Festival, supporting experiences that connect audiences with artists, brands, and community through music and conversation.

Art Direction

Outcomes

Co-produced and hosted the Center Stage activation in 2018 and 2019
Contributed to the festival's art direction across the 2018 and 2019 editions
Supported programming during a record-setting weekend that welcomed more than 500,000 visitors to New Orleans
Helped deliver the festival's second sold-out concert in 24 years
Contributed to Ad Age's Event Publisher's A-List in 2019

Okay

Africa

Creative direction for an editorial package and brand centering North African journalism amid the Ethiopian-Tigrayan conflict.

Crossroads was conceived as a standalone editorial property within OkayAfrica, designed to explore the social, political and cultural issues facing Ethiopia and shaping the surrounding region. As Creative Director, I developed the visual identity and campaign architecture, creating a scalable storytelling platform capable of supporting journalism, documentary film, social content and future brand extensions.

Outcomes

Established the foundation for a standalone editorial property focused on African perspectives and global impact, introducing a narrative framework that anticipated OkayAfrica's subsequent expansion into region-specific coverage models.
Reached a global audience through one of the largest U.S.-based platforms dedicated to African culture and the diaspora. The initiative's growth was constrained by the escalating media restrictions and communication blackouts surrounding the Tigray conflict.

Key Collaborators

Isha Sesay

Rachel Hislop

Rob Marriott

Evanka Williamson

Print

Art Direction & Packaging for Defected Records

Product

Platforms, applications, and digital tools for creative communities.

Products developed at the intersection of culture, technology, and community, transforming fragmented experiences into connected systems.

Essence Festival App (Copy) (Copy)

Access Club App (Copy) (Copy)

Crew Catalog App (Copy) (Copy)

Okayplayer x Google's The Byline Project (Copy) (Copy)

Outcomes

Essence Festival App: Contributed to the digital product ecosystem supporting more than 40,000 app registrations and an 80% year-over-year increase in website impressions during a record-setting festival weekend.
Access Club: Designed product experiences and community infrastructure supporting creator-focused investment initiatives that facilitated more than $1M in deployed capital.
The Byline Project: Co-developed a publishing platform selected for support through the Google Innovation Fund.
Crew Catalog: Designed a workforce infrastructure platform focused on talent discovery, opportunity distribution, and career mobility within creative industries.

WEB

The Byline Project for Okayplayer x Google