Experiences
I design experiences that foster collaboration, professional development, and community around key cultural and industry moments—from Grammy Week and Indie Week to the Guild of Music Supervisors Conference and ESSENCE Festival.
WVZ
Weekend
A flagship Grammy Week convening for independent music culture.
Co-created as WVZ MFG's annual flagship experience, WVZ Weekend brings together artists, DJs, executives, music supervisors, and cultural leaders for songwriting camps, showcases, awards, and community celebrations during music's biggest week. Centering Women and LGBTQIA+ creators, the weekend creates space for recognition, collaboration, and connection.
Outcomes
Co-produced three annual Grammy Week activations in Los Angeles
Convened 200–300 artists, executives, music supervisors, and cultural leaders annually
Led songwriting camps featuring 12 roster artists, resulting in two original songs, one commercial release, an active licensing opportunity, and ongoing creative collaborations
Produced sponsor media packages and branded content for partners including L'Oréal, Pioneer DJ, Max, Freehand Hotels, Insolito Tequila, and Tito's Handmade Vodka.
Produced all-women DJ lineups and LGBTQIA+ performance showcases
Honored independent music leaders including Aluna, Baron Davis, and Ts Madison
Key Collaborators
SoundWVZ
Series
Innovation summits exploring the future of music, gaming, and creator economies.
SoundWVZ Series is an annual convening designed to explore the technologies, platforms, and communities reshaping music culture. Through panels, gaming activations, DJ experiences, and professional development sessions, the series equips creators with tools to navigate emerging opportunities.
Outcomes
Connected artists with music supervisors, developers, and technology partners
Created content production opportunities for participating creators
Supported professional development around licensing, catalog management, and audience growth
Key Collaborators
SoundWVZ
Summer
Camp
Seasonal music programming connecting independent artists with industry through education and collaboration.
SoundWVZ Summer Camp is a recurring series of workshops, mixers, songwriting camps, and virtual summits aligned with key cultural moments including Black Music Month, Pride, Indie Week, and the Guild of Music Supervisors Conference. Designed for independent creators, the series blends community building with practical career development.
Outcomes
Convened partners including ASCAP, BMI, The MLC, DISCO, EVEN, Duetti, Vydia, and the Recording Academy
Facilitated direct relationships between artists and music supervisors
Educated 50 artists on royalties, catalog management, distribution, and sync
Key Collaborators
Songwriting
Camps
Collaborative environments for creativity, IP incubation, and artist development.
Through WVZ MFG, I design and facilitate songwriting camps that bring together artists, producers, and composers to create new work, strengthen creative networks, and expand licensable catalogs. Hosted in partnership with studios and cultural organizations across Los Angeles and New York, these sessions blend creative exploration with professional development.
Outcomes
Led songwriting camps across Los Angeles and New York
Developed original music for artist releases, sync opportunities, and catalog growth
Facilitated cross-genre collaboration among independent creators
Designed educational programming around songwriting, publishing, and creative process
Produced sessions with partners including Oatmeal Radio Cafe, Nkozi Studio, and Lounge Studios
Key Collaborators
Essence
Festival
Large-scale cultural programming and art direction for one of America's premier festivals.
Produced and supported live programming, art direction, and culturally responsive marketing at ESSENCE Festival, supporting experiences that connect audiences with artists, brands, and community through music and conversation.
Production
Art Direction
Outcomes
Co-produced and hosted the Center Stage activation in 2018 and 2019
Contributed to the festival's art direction across the 2018 and 2019 editions
Supported programming during a record-setting weekend that welcomed more than 500,000 visitors to New Orleans
Helped deliver the festival's second sold-out concert in 24 years
Contributed to Ad Age's Event Publisher's A-List in 2019
Intuit Dome
Live event operations for a next-generation entertainment venue.
Supported live event operations at the second season of Intuit Dome, helping deliver fan experiences across concerts, sporting events, and large-scale cultural programming from the command bridge of one of the entertainment industry's most technologically advanced venues.
Outcomes
Contributed to game-day and event operations during the venue's second season
Supported fan experiences and brand activations across professional basketball games, concerts, and special events
Collaborated across operations, guest services, and production teams to ensure seamless event execution
Gained hands-on experience with venue technology, crowd management, and large-scale event logistics
Helped deliver experiences for audiences ranging from intimate gatherings to sold-out arena events
SYSTEMS
SOUNDS
STORIES
EXPERIENCES