Brand strategy, campaigns, partnerships, and audience experiences.
Marketing
Identity
Brand architectures, positioning systems, and organizational narratives.
Identity systems that translate mission, audience, and strategy across coherent brands, narratives, and organizational structures.
Environmental graphics, signage systems, and exhibition identities for Still Here Experience.
Outcomes
Created the visual identity system for the 2018 Essence Festival, supporting a record-setting festival weekend attended by more than 500,000 visitors and recognized on Ad Age's Event Publisher A-List.
Built the narrative and operational identity for WVZ MFG, supporting the growth of a publishing company representing 40+ artists and 1,300+ works.
Developed editorial frameworks and audience-facing narratives for platforms including OkayAfrica Crossroads and Oatmeal Radio Cafe.
Created environmental graphics, signage systems, and exhibition identities for public-facing cultural experiences including Still Here.
Designed platform positioning, pitch materials, and communication systems supporting more than $1M in creator-focused investment activity through Access Club.
Key Collaborators
Digital
Digital Cover Stories UX for ESSENCE
Cover Art for iOne's Cassius
Creative Direction for ALA's Banned Books
Identity & Web Design for Moodswing Music
Art Direction for OkayAfrica's Social Media
Creative & Art Direction for WVZ MFG Publishing Co.
Essence
Festival
Large-scale art direction for one of America's premier festivals.
Developed art direction, and culturally responsive marketing for ESSENCE Festival, supporting experiences that connect audiences with artists, brands, and community through music and conversation.
Art Direction
Outcomes
Co-produced and hosted the Center Stage activation in 2018 and 2019
Contributed to the festival's art direction across the 2018 and 2019 editions
Supported programming during a record-setting weekend that welcomed more than 500,000 visitors to New Orleans
Helped deliver the festival's second sold-out concert in 24 years
Contributed to Ad Age's Event Publisher's A-List in 2019
WEB
Moodswing Music
DJ Sliink for Moodswing Music
Coco & Breezy for Moodswing Music
WVZ MFG Publishing Co.
The Byline Project for Okayplayer x Google
Camden Education Fund
Grow Greater Englewood
Chicago Food Policy Action Committee
Michael Blake for NY State Congress
ESSENCE Festival
ESSENCE Black Women Lead
ESSENCE x Ulta Girls United
Nordstrom
Creative direction and production for a family-centered Kwanzaa campaign.
For Nordstrom's annual Kwanzaa celebration, I collaborated with my wife on the creative direction, casting and production plan for a campaign centered on Black family, culture and community. The project featured family and neighbors, translating the principles of Kwanzaa into a visual story rooted in joy, tradition and togetherness.
Outcomes
Produced original content celebrating Kwanzaa for a national retail audience.
Featured across Nordstrom's digital and social media channels.
Generated over 690,000 engagements on Instagram.
Created a culturally specific campaign grounded in authentic community representation.
Blink
Fitness
From user-generated content to a national fitness campaign.
After discovering my fitness and lifestyle content online, Blink Fitness partnered with me to reimagine the work as a national brand campaign. I collaborated on casting, creative direction and performance, transforming everyday family routines into a broader story about wellness, technology and accessible fitness.
Outcomes
Featured across a national multi-channel campaign deployed through over 100 Blink Fitness locations, transit media, digital advertising, and owned channels, generating an estimated reach of more than 10M impressions.
WVZ
Weekend
A flagship Grammy Week convening for independent music culture.
Co-created as WVZ MFG's annual flagship experience, WVZ Weekend brings together artists, DJs, executives, music supervisors, and cultural leaders for songwriting camps, showcases, awards, and community celebrations during music's biggest week. Centering Women and LGBTQIA+ creators, the weekend creates space for recognition, collaboration, and connection.
Outcomes
Co-produced three annual Grammy Week activations in Los Angeles
Convened 200–300 artists, executives, music supervisors, and cultural leaders annually
Led songwriting camps featuring 12 roster artists, resulting in two original songs, one commercial release, an active licensing opportunity, and ongoing creative collaborations
Produced sponsor media packages and branded content for partners including L'Oréal, Pioneer DJ, Max, Freehand Hotels, Insolito Tequila, and Tito's Handmade Vodka.
Produced all-women DJ lineups and LGBTQIA+ performance showcases
Honored independent music leaders including Aluna, Baron Davis, and Ts Madison
Key Collaborators
SYSTEMS
SOUNDS
STORIES
EXPERIENCES