I design digital products that translate complex business models, operational workflows, and human behaviors into accessible experiences.
PRODUCT
Access
Club
From social engagement to financial participation.
As Lead Product Designer turned Founding Product Manager and Product Owner, I led the transition from Convoz, an established social platform with monetized live-streaming capabilities, to Access Club, a social-fintech consumer investment platform. Access Club operated for approximately one year, with ongoing product development, usability testing, and iteration informed by real user behavior.
Convoz Livestream feature
To achieve an exclusive social club giving celebrity and influencer investors access to invest in venture funded startup companies together, I designed for the following objectives inspired by founder, Chamillionaire’s own ethos:
Reduce Friction
KYC is necessary but can be a barrier to entry.
Simplify Concepts
Concepts surrounding investing are widely perceived as difficult to understand.
Diversity and Inclusion
Minority entrepreneurs have the least access to investment capital.
Direct Access
Transparency into the cap table, the products, the roadmap and the founders.
Deal Management
Structured complex investment opportunities into accessible workflows, helping users evaluate deals, understand participation requirements, and navigate investment decisions.
Investment Clubs
Designed collaborative investment experiences that organized club membership, deal participation, and shared financial activity into intuitive mobile interactions.
Live Rooms
Home Feed
Discover Feed
Outcomes
Designed product experiences and community infrastructure supporting creator-focused investment initiatives that facilitated more than $1M in deployed capital.
Invited to present product strategy with founder Chamillionaire during Apple Entrepreneurs Camp for Developers.
Software
My practice spans consumer fintech, social platforms, creative workforce infrastructure, and digital publishing; from user research and product strategy through information architecture, interaction design, prototyping, and launch.
Promotional video for Okayplayer x Google Innovation Fund’s Byline Project software, which I designed.
Outcomes
Essence Festival App: Contributed to the digital product ecosystem supporting more than 40,000 app registrations and an 80% year-over-year increase in website impressions during a record-setting festival weekend.
Access Club: Designed product experiences and community infrastructure supporting creator-focused investment initiatives that facilitated more than $1M in deployed capital.
The Byline Project: Co-developed a publishing platform selected for support through the Google Innovation Fund.
Crew Catalog: Designed a workforce infrastructure platform focused on talent discovery, opportunity distribution, and career mobility within creative industries.
Identity
Brand architectures, positioning systems, and organizational narratives.
Identity systems that translate mission, audience, and strategy across coherent brands, products, and organizational structures.
Outcomes
Created the visual identity system for the 2018 Essence Festival, supporting a record-setting festival weekend attended by more than 500,000 visitors and recognized on Ad Age's Event Publisher A-List.
Built the narrative and operational identity for WVZ MFG, supporting the growth of a publishing company representing 40+ artists and 1,300+ works.
Designed platform positioning, pitch materials, and communication systems supporting more than $1M in creator-focused investment activity through Access Club.
WEB
Moodswing Music
WVZ MFG Publishing Co.
SYSTEMS
SOUNDS
STORIES
EXPERIENCES