Frameworks, platforms, curricula, and operational systems designed to convert ideas into repeatable processes, scalable tools, and sustainable creative ecosystems.

Systems

Product

Platforms, applications, and digital tools for creative communities.

Products developed at the intersection of culture, technology, and community, transforming fragmented experiences into connected systems.

Essence Festival App

Access Club App

Crew Catalog App

Okayplayer x Google's The Byline Project

Outcomes

Essence Festival App: Contributed to the digital product ecosystem supporting more than 40,000 app registrations and an 80% year-over-year increase in website impressions during a record-setting festival weekend.
Access Club: Designed product experiences and community infrastructure supporting creator-focused investment initiatives that facilitated more than $1M in deployed capital.
The Byline Project: Co-developed a publishing platform selected for support through the Google Innovation Fund.
Crew Catalog: Designed a workforce infrastructure platform focused on talent discovery, opportunity distribution, and career mobility within creative industries.

Curriculum

Educational programs, workshops, and learning experiences for creative practice.

Courses, workshops, and educational initiatives exploring creativity, technology, media, and professional development through a design thinking framework.

Notes for Life Arts & Tech

Digital Arts & New Media

DIY Music Production

Revenue Streams for DJs

Outcomes

Designed and taught Digital Arts & New Media courses for high-school students through partnerships with LIU Brooklyn and MoCADA, developing interdisciplinary curricula connecting media literacy, digital culture, contemporary art, and creative technology, and curated student exhibitions translating classroom learning into public-facing creative work.
Developed and facilitated music production workshops for youth audiences, applying IDEO design thinking methodologies to introduce emerging creators at MoMA Teens and the Allied Media Conference to recording, production, distribution, and independent music ecosystems.
Developed a music production curriculum for Microsoft's NYC flagship store, guiding all-ages learners through DAW workflows, recording techniques, and creative sound design with accessible entry points into digital music production for emerging creators and first-time producers.

Key Collaborators

Allied Media Projects

LIU Brooklyn

Microsoft Store

MoCADA

MoMA

Wayne State University

Identity

Brand architectures, positioning systems, and organizational narratives.

Identity systems that translate mission, audience, and strategy across coherent brands, narratives, and organizational structures.

Outcomes

Created the visual identity system for the 2018 Essence Festival, supporting a record-setting festival weekend attended by more than 500,000 visitors and recognized on Ad Age's Event Publisher A-List.
Built the narrative and operational identity for WVZ MFG, supporting the growth of a publishing company representing 40+ artists and 1,300+ works.
Developed editorial frameworks and audience-facing narratives for platforms including OkayAfrica Crossroads and Oatmeal Radio Cafe.
Created environmental graphics, signage systems, and exhibition identities for public-facing cultural experiences including Still Here.
Designed platform positioning, pitch materials, and communication systems supporting more than $1M in creator-focused investment activity through Access Club.